Simple Takes Work
Grow Your Small Business on Threads: Without Burnout, Confusion, or Wasted Time.
Feb 14 • 3 min read
Struggling to Find Your Audience? Let's Fix That.
Communities Made SimpleI see it all the time on Threads. Especially in the small business community... Business owners are constantly praying to the algorithm. Wondering where their audience is. Thinking they might be shadow banned... Or the algorithm has something against them. (It doesn't) "I've been posting on Threads, but it feels like I'm talking to myself... I know my audience SHOULD be here, but I have no idea how to reach them." Can you relate? If so... keep reading. If you feel like you've been shouting to the void. You're not alone. Threads works differently than other social media platforms. If you want to build an engaged audience... you have to take a different approach. And that's a good thing. Because those who take the time to show up with the correct intentions... are the ones who will win. So if you're tired of praying to the abyss... Here's what I suggest. Stop Waiting for People to Find YouThreads is a platform built for conversation... Not passive content consumption. If "post and pray" is your strategy... you're missing the point. And not just that... You're missing out on the fun of Threads too. Start by jumping into conversations. Follow people in your niche. Reply to posts that interest you. Add value wherever you can. If you continue to show up where the conversations are already happening... People will start to recognize your name. Get Clear on WHO You're Talking ToIt's easy to get caught up in the habit of just posting without really thinking about who's on the other side. Who are your people? Where else do they hang out? What kinds of conversations are they already having? Once you figure that out, it's much easier to meet them where they are, instead of waiting around hoping they'll stumble across your content. How Are You Showing Up?Do your posts sound like lifeless, generic marketing copy? You're doing it wrong. Threads isn't the place for overly polished robotic-sounding content... It's a place for realness. For off-the-cuff conversations. Share your thoughts. Your experiences. Your real struggles as a business owner. "People connect with people, not perfectly curated brands." The Biggest Missed OpportunityYou might be on different platforms. You might have an audience there. But that doesn't mean they are on Threads too! If you're taking the time to build an audience on other platforms... Bring them over to Threads too! Your audience won't know you're there if you don't tell them. MOST IMPORTANTLYStick with it. Building a community takes time. If your first few weeks feel slow... That's normal. Keep posting. Keep engaging. Keep experimenting. The people who show up consistently are the ones who will see real growth. If You're Feeling Stuck... Try This TODAYGo reply to posts from 3 people in your niche today. Start a conversation. See where it takes you. If you need help figuring out what to post, or how to make your time on social media feel easier... Let me know what's been tripping you up. I'd love to help. It's what I'm here for. Keep it Simple - Kayin [ Simple Takes Work ] New Here?Click here to read my last email [ Why I Schedule 99% of My Content ] Click here for more content from me!
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Grow Your Small Business on Threads: Without Burnout, Confusion, or Wasted Time.