Stop trying to do everything.

Start doing what matters.

Three times a week, I send emails about running a leaner, simpler business. Stories from building my business on one platform instead of five. Client transformations when they finally cut the right things. The boring spreadsheets and habits that actually move the needle.

3-minute reads that land in your inbox.

What readers say:

"As someone who struggles with decision paralysis, this reframe is so helpful thank you!"

"When I read your words they always come slow and gently in my brain. It quells an anxiety I pretend not to have so I can focus on clarity and precision."

"This is exactly it!!! On point again. If you were a game of darts. You'd be the Bulls Eye!!"