Why I Choose Threads Over Multi-Platform Social Strategy Hey Reader, Three weeks ago, I watched a business owner I know spend her entire Sunday batch-creating content: Instagram posts, LinkedIn articles, TikTok videos, Twitter threads, and Facebook updates. She had color-coded spreadsheets tracking optimal posting times, engagement rates, and hashtag performance across five platforms. By Monday morning, she was burnt out before she'd even served a single customer. That same week, I made a...