Communities Made SimpleWhen it comes to running a business... it's never just smooth sailing. There's always highs and lows with it. But, when the lows hit, you can lean on your supporters to help you through it! If you want to build a community full of loyal supporters, here's what you need to remember. Yes, your posts are important. They're the core of your messaging, and the way you share your offering to the world after all. But, Threads in particular is a platform that prioritizes engagement. Your comments and replies on OTHER people's posts are what will increase your reach the most. Now, I don't mean the basic 1-3 word responses you see everywhere else. I mean real authentic engagement. Content that brings value and your unique perspective to the original post. Content that would be worthy of a post of its own. People can tell when you're being fake. You can't build a community and attract honest engagement on a foundation of fake interactions. Have FUN with it too! As a business owner, you have the unique freedom and opportunity to inject your real personality into your social presence. It doesn't have to be boring pseudo-corporate nonsense. The key here is not just pursuing the idea of engagement. It's about getting invested in the community. Following them on their journeys. Creating real connections. Making them feel seen. Community building is not just a one-time project. It's an ever-evolving process that requires patience, adaptability, and a commitment to your audience. You need to focus on sustaining and nurturing your community over time.
You didn't go into business with the idea of it being something you just wanted to hop in and out of did you? You want it to last for the long-term. For years into the future. You need to think of your social media strategy the same way. Don't get caught up in the idea of going viral. Don't get stuck on the vanity metrics of a high follower count. Focus on building a relationship with your followers. Get them invested in the future of your business. By showing interest in them. Invest in the ones who invest in you. New Here?Click here to read my last email. Click here for more content from me!
|
Grow Your Small Business on Threads: Without Burnout, Confusion, or Wasted Time.